National Entertainment Award Sierra Leone Limited (NEASL) is set to reorganize its 5th edition of the National Entertainment Awards (NEA), which was first held in December 2020. The previous event was plagued by technical difficulties, which forced the organizers to end the event early.
The technical challenges unfortunately prevented the planned performances and festivities of the night.
According to the founder of NEASL, Alhaji Tarawallie, the decision to re-do the event is part of a rebranding strategy by the parent company, Lake Productions, in time for their anniversary. He continued that their team had determined that the last NEA was below their desired standard, and that this is a chance to remind the entertainment industry of their usual high standards.
Alhaji Tarawallie (Laj-Kay) continued that another rebranding effort is the appointment of media personality Trevor Jex King as Executive Director for the subsidiary company, National Entertainment Award Limited.
Trevor King, who is known in the industry for organizing most festivals, is expected to use his experience in event management to guide the growth of Lake, especially the production of the 5th edition of the NEA.
King himself took to social media to thank supporters for the opportunity to contribute to the celebration of entertainers, which this new job allows.
In an exclusive interview, King revealed that his success will depend on establishing the right team to create and improve on initiatives that the company will be proud to call their own.