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Sierra Leonean fashion designers wowed audience at London Fashion Week

On September 17, 2023, the magnificent halls of Pall Mall St. James in London were transformed into a canvas of ingenuity, creativity, authenticity, and passion, embodying the dynamic energy of Sierra Leonean brilliance. This historic moment at the famed London Fashion Week 2023 was an electrifying fashion show that thrilled audiences with its resilience, collaboration, and remarkable talent.

Sierra Leonean designers swept the global audience off their feet with their creations, which seamlessly blended artistry with an international, modern flair. The runway sizzled with style as piece after piece made its debut, embodying a narrative of threads of innovation and heritage.

Leading the narrative was former President of the Sierra Leone Football Association, Madam Isha Johansen, who delivered an evocative prelude that painted the journey of the women from the Sierra Leone Women's Correctional Centre. Their tales of growth and transformation intertwined seamlessly with Sierra Leone's burgeoning fashion brand.

As the spotlight turned to the runway, the audience showered the designers with praise, testament to the magnetic allure of the Sierra Leonean presentations. Jenneh Amara Bangali of Swank Couture shared her exhilaration, a sentiment mirrored by fellow luminaries like Hannah Fullah (Shepor), Frederica Williams (Just Fabulous), and Pa Musa, who were united in this monumental occasion with a singular goal of elevating Sierra Leonean fashion onto a global pedestal.

The event marked the assurance of a transformative partnership between the designers and the empowered women of the Sierra Leone Women's Correctional Centre. Created by the FIFA Foundation, these women exist as physical confirmations of a potent social message of rehabilitation, and should be an emblem of inclusivity and transformation, signaling a fresh, hopeful chapter in the fashion narrative.

The event was graced by the presence of Madam Isha Johansen and the Owl CEO, Alhaji Dauda Musa Bangura, but the memory of breathtaking fashion was the powerful resonance as the curtains of London Fashion Week fell, cementing a legendary performance that promises to redefine the contours of fashion's future.

Here's a link to watch video:


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