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Asmaa James appointed as Head of Women's Football at East End Lions Football Club


The East End Lions Football Club is delighted to announce that Asmaa James has been appointed as the new Head of Women's Football, effective immediately. Mrs. James has an impeccable reputation in Sierra Leonean football, having previously served as Chairlady of the club, and a member of the 2019/20 Sierra Leone Premier League board. Her extensive experience in administration and her passion for the sport make her a perfect fit for this role.


Mrs. James will be responsible for overseeing the growth of the women's football program at East End Lions, from the grassroots level up to the elite teams. In addition, she will work to establish partnerships with other organizations to support women's football in the country as part of the restructuring of East End Lions.


Mrs. James' appointment comes at a significant time for women's football in Sierra Leone. The creation of a national Women's Premier League marks a new era for the sport, and Mrs. James is well-positioned to lead East End Lions' contribution to its success. She has expressed her commitment to developing and promoting women's football in Sierra Leone, and she believes that East End Lions can play a leading role in this effort.


In conclusion, the appointment of Mrs. James as the new Head of Women's Football at East End Lions is an important step towards the development and promotion of women's football in Sierra Leone. Her extensive experience and passion for the sport make her a valuable addition to the team, and we are confident that she will excel in this role.




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