Hon. Kandeh Yumkella Engages "One Industry Anti-Kush" Team Ahead of Community Outreach

Hon. Kandeh Yumkella Engages "One Industry Anti-Kush" Team Ahead of Community Outreach

Aiming to tackle the burgeoning challenge of drug abuse and bolster community development, the Honorable Dr. Kandeh Kolleh Yumkella has met with the "One Industry Anti-Kush" team. The high-level engagement focused on leveraging the influence of Sierra Leone's entertainment sector for an upcoming nationwide community outreach initiative.

The meeting brought together prominent figures from the nation's creative and entertainment landscape, including Ambassador Kao Denero, Colabo, the National Youth Coordinator for Entertainment, and other key stakeholders. Discussions centered on the critical role of public awareness and national participation in addressing societal challenges, particularly the fight against illicit drug use.

Hon. Yumkella emphasized the urgent need to combat the spread of "Kush" and other harmful substances that undermine national progress and endanger the youth. He urged the "One Industry Anti-Kush" team to utilize their powerful voices, extensive influence, and creative talents to produce impactful music and awareness campaigns. These campaigns are intended to educate communities on the devastating effects of drug abuse and promote responsible citizenship.

Expressing deep concern over the societal impact of drug addiction, Hon. Yumkella highlighted that such issues drain valuable public resources and hinder national development.

In response, the "One Industry Anti-Kush" team, represented by leading artists and cultural icons, pledged their unequivocal support for the upcoming campaign. They committed to collaborating with relevant government agencies to develop songs, videos, and public messages aimed at promoting healthy lifestyles and protecting the nation's youth from the clutches of drug abuse.

This partnership between the government and the entertainment industry signifies a new era of civic engagement, uniting music, culture, and innovation in the drive to foster a healthier, more productive Sierra Leone. The initiative is poised to illuminate communities and advance sustainable national development by tackling a critical social issue head-on.