Sengeh Signs Deal with Idris Elba’s Akuna Group to Advance Creative Economy
Chief Minister Dr David Moinina Sengeh has signed a statement of intent with Idris Elba’s Akuna Group to explore Sierra Leone’s participation as a founding champion of a proposed Commonwealth Creative Economy Partnership.
The statement was signed on 2 November 2026, with the support of President Julius Maada Bio, according to an announcement by the Chief Minister.
The proposed partnership aims to connect creative skills development, employment, enterprise and market opportunities across Africa and the Caribbean, while supporting Sierra Leone’s ambitions in youth empowerment, digital transformation and cultural development.
According to Dr Sengeh, the initiative will build on the existing Akuna Pod in Freetown and the country’s ongoing efforts to expand opportunities within its creative industry. He noted that the proposed collaboration would operate under Sierra Leonean leadership and in accordance with the country’s national laws.
The partnership will explore four key areas: learning and mentorship, the Freetown Akuna Pod, opportunities and markets, and creator commerce.
These areas are expected to promote skills development, improve access to mentorship, connect creative professionals to wider markets and help creators build sustainable businesses from their talents and work.
The proposed Commonwealth initiative could also strengthen collaboration between creative professionals in Africa and the Caribbean, providing Sierra Leonean talents with access to a wider network of creative enterprises and international markets.
In his announcement, Dr Sengeh acknowledged Sir Idris Elba’s continued efforts to attract partners, investments and opportunities to Sierra Leone, expressing appreciation for his involvement in initiatives aimed at advancing the country’s creative economy.
The signing of the statement of intent marks an important step towards exploring Sierra Leone’s participation in the proposed partnership, although its position as a founding champion is yet to be
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